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Alicia Keys Is a Golden Goddess In Fragrance Campaign
BY: MARIANNE MYCHASKIW
Something Alicia Keys and Givenchy’s extensive fragrance library have in common? Hitting all the correct notes with ease. When we heard the star was named as a the superstar face of Dahlia Divin, the label’s upcoming scent, we couldn’t wait around to see the final product, and the campaign further solidifies her title of “Girl on Fire. ”
Givenchy’s latest launch won’t be out until fall, however the idea for the campaign was sparked after Keys collaborated with designer Riccardo Tisci for the 10th anniversary of her album. “We did four romantic shows with just me on the piano, and he designed the look for them. It had been very heavy metal - everything of his is just really heavy, but it had been super cool, ” she tells WWD. “As time passed, the strategy came to fruitition. ” We certainly see the metallic influence, with Keys properly decked out in a detailed gold gown that complements the bottle’s gilded colour scheme. We’re expecting the juice inside, which combines notes of jasmine, patchouli, plum and sandalwood, to be just as luxurious once it hits shops in September!
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