Victoria’s Secret has heard your cries. After sparking protests with their new “Perfect Body” campaign, the lingerie giant has transformed its message.
The new slogan - “A Body for each ‘Body'” - has replaced the original “The Perfect ‘Body'” tagline on Victoria’s Secret website. The ad (for the latest Body by Victoria line) nevertheless features the same super-slim models with the sub tag, “Perfect Fit. Perfect Comfort and ease. Perfectly Soft. ” Victoria’s Secret has yet to make an official statement concerning the change.
British students Frances Black, Gabriella Kountourides and Laura Ferris, who began a Change. org petition in response to ads, have released a statement about the change.
“Amazing news - Victoria’s Secret have changed the wording on their website from ‘The Perfect ‘Body” to ‘A Body For Every Body. ’ This is amazing information! We were not notified by Victoria’s Secret or the press about this, we discovered it out ourselves, ” they wrote on the petition site.
However , they’re nevertheless hoping to see a shift in the brand’s marketing strategy, adding, “The campaign is NOT more than! We still want them to change all of the posters in their stores, apologise and promise to not use such harmful marketing in the future. So let’s keep spreading the term! ”
The movement caught a lot of momentum on Twitter, inciting the hashtag #iamperfect and generating people to share photos promoting positive, realistic body image.
Things you think of the brand’s new slogan? Did Victoria’s Secret make the right choice? Should the label rethink future campaigns? Share your thoughts below.
-Brittany Talarico
View the original article here
The new slogan - “A Body for each ‘Body'” - has replaced the original “The Perfect ‘Body'” tagline on Victoria’s Secret website. The ad (for the latest Body by Victoria line) nevertheless features the same super-slim models with the sub tag, “Perfect Fit. Perfect Comfort and ease. Perfectly Soft. ” Victoria’s Secret has yet to make an official statement concerning the change.
British students Frances Black, Gabriella Kountourides and Laura Ferris, who began a Change. org petition in response to ads, have released a statement about the change.
“Amazing news - Victoria’s Secret have changed the wording on their website from ‘The Perfect ‘Body” to ‘A Body For Every Body. ’ This is amazing information! We were not notified by Victoria’s Secret or the press about this, we discovered it out ourselves, ” they wrote on the petition site.
However , they’re nevertheless hoping to see a shift in the brand’s marketing strategy, adding, “The campaign is NOT more than! We still want them to change all of the posters in their stores, apologise and promise to not use such harmful marketing in the future. So let’s keep spreading the term! ”
The movement caught a lot of momentum on Twitter, inciting the hashtag #iamperfect and generating people to share photos promoting positive, realistic body image.
-Brittany Talarico
View the original article here
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