Beyoncé Is Launching an Athleisure Brand with Topshop

Beyoncé

Beyoncé has teamed up with Topshop for a new activewear brand! The company, called Parkwood Topshop Athletic Ltd., will launch its first products next fall.

“I have always loved Topshop for its fashion credentials and forward thinking, ” Beyoncé said in a statement. “Working with its development team to create and produce a specialized and fashion-led collection is exciting and I’m looking forward to participating in all facets of this partnership. ”

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The pieces from Beyoncé and Topshop’s joint venture will span dance, health and fitness, and sports categories, according to WWD. If you’ve ever caught a overall performance by the “Flawless” singer, you’ve probably admired her physical prowess and exercise ethic so this new endeavor seems like a sensible step for Queen Bey, that is no stranger to clothing design with her House of Deréon ready-to-wear collection.

Athleisure has recently become one of the biggest movements in fashion, with an increasing number of brands starting sportswear lines. And one especially hot trend is designer athletic wear aide such as Alexander Wang for H&M and Nike x Pedro Lourenço. All of us can’t wait to see Beyoncé’s spin on workout wear!

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