Thursday, September 18, 2014

On the Runway Blog: Milan Fashion Week Morning Report, Day 2


Photo
Miuccia Prada's collection is the customarily most anticipated show of the week.Credit Olivier Morin/Agence France-Presse — Getty Images
First, a correction: The Adidas party mentioned in yesterday’s report is, in fact, tonight. Jet lag, scusi. On the bright side, if you want to go, that’s still a possibility.
We are noticing that the start time of Milan shows tends to be a little more…relaxed, as we’ve heard Italian trains can be, with plenty of time for preening and animated jibber-jabber, so we were surprised at the 9 a.m. call to the Via Melegari by Max Mara, which has chosen an accessories spokesmodel, Amy Adams, whose coloring perfectly coordinates with its camel-hair capes. John Koblin interviewed her last night before dashing over to a party celebrating the opening of the Loewe store, and that report will follow shortly.

MILAN FASHION WEEK
Coverage from in and around the Milan shows.
At 10 a.m. on the Via Bergognone will be shown the latest offerings of Emporio Armani, the “diffusion” line of the guy who single-handedly ushered us out of the maximalist 1980s, though he wasn’t averse to using a shoulder pad now and then. To be followed by Fendi (perhaps you forgot the bionic Karl Lagerfeld does something besides Chanel?) at noon on the Via Solari and Just Cavalli, the diffusion line of leopard-print-loving Roberto Cavalli, at the Arco Della Pace in Piazza Sempione.
Anyone else need a map and a chilled aperitivo?
The afternoon is relatively quiet (D-Squared2, Costume National, BluGirl) and then at 6 p.m., the customarily most anticipated show of the week: Prada, on the Via Fogazzaro, where we’d bet the designer Miuccia Prada will do something opaque, not just because she’s fond of oracular pronouncements but because last year she sent out transparent dresses, and where do you go from there?
Maybe to the Corsa Venezia at Moschino, which last year invited Katy Perry, which delayed the proceedings 45 minutes, and whose creative director, Jeremy Scott, made dresses inspired by McDonald’s French-fry boxes.
Wear glasses and stare down your nose sternly if he tries to pull that kind of stunt again. This is serious! This is fashion! This is…Milano.

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