Victoria’s Secret Gets In Trouble for lingerie ads Photos

It wasn’t that long ago that Victoria’s Secret came under fire for their ‘perfect body’ campaign. Now they’re being taken to task again. Picture: Victoria’s Secret.

VICTORIA’S Secret’s “Truly. Madly. Cheeky” lingerie ads have some social media users getting red in the face at the global brand for allegedly airbrushing the already thin model’s curves away.

“Victoria’s Secret’s entire brand is fantasy, and they’ve been wildly successful as a result.” 

The lingerie company is the the largest American retailer of women's lingerie,whose 2012 sales were $6.12 billion. The company sells lingerie, womenswear, and beauty products through its catalogs, website, and its U.S. stores. 

The comment section below the VS photo in question has dozens of comments like, “Horrible, horrible photoshopping. Completely unnecessary, Victoria’s Secret. Wishing you would learn from Aerie. Yes another reason I (along with MANY others) will never shop from you guys ... Times are changing; it’s time you guys caught up. #NotBuyingIt.”

VICTORIA’S Secret show ads

Robert Casey, President of Maggie Inc, says the photo indeed has poor photoshopping, but does not agree that VS has to change their marketing strategy.

“There are plenty of top lingerie companies that depict a range of sizes in their advertising; the lingerie market has been one of the first and most successful areas of the industry for curvy models,” he said.

It’s not just consumers ‘not buying it.’ Model Molly Fletcher told FOX411 she laughed when she saw the image.

“This photo actually made me laugh the first time I saw it. There’s light retouching that usually happens on all photos which is understandable, however, this goes way too far.” Fletcher added the image “isn’t even about representing an attainable size, it’s more like a really poor retouching job.”

But Craig Lawrence, President of ONE.1Management, disagrees with the photo’s critics. “The photo does not look retouched as the girl does not look too thin,” Lawrence said. “I think the photo is very alluring and sexy, which is what VS is trying to achieve.”

Lawrence defends the VS’s fantasy image against claims that the brand should use more “real, curvier” models.

“VS has always been, and will always be about fantasy. As much as lingerie companies are following the trend, and are featuring curvier girls, VS has been one of the brands to use girls that are very relevant in high fashion.”

Originally published in source: www.news.com.au