By VANESSA FRIEDMAN NOVEMBER 3, 2014 7:27 AM
There is something a little surprising on Tom Ford’s website, and it reads kind of like… honesty.
Unlike most designers colonizing the web, who focus on e-commerce adventures as well as aggregated marketing moments, with some tips and feel-good truisms thrown in, perhaps along with photos of the designer demonstrating his “lifestyle” approach, Mr. Ford has a article that explains the genesis of his spring collection - otherwise referred to as the “pastie collection” - along with a gallery of mood board images.
By itself, that’s not so rare, but what sets this post apart and makes it really worth reading is the fact that he addresses some of his more negative reviews (including 1 by yours truly). And he also admits to a generally known, but little-discussed reality of the fashion world: that celebrities sometimes don’t wear the gowns designers make for them.
In this case, it was Rihanna, and the event was the Council of style Designers of America awards in June.
“I had designed several things on her specifically for that evening which she did not wear, but when I saw her, this did not matter, ” Mr. Ford wrote.
She wore, as some of us may remember, a sheer dress that in some people’s minds barely qualified like a dress: It was more like the idea of a dress.
In any case, in a world obsessed with relentless picture control, these admissions of fallibility and self-examination work, as I am sure Mister. Ford knows, very effectively to his advantage. They humanize him. And also the rest of the fashion world should sit up and pay some attention.
After all, it had been Mr. Ford who arguably pioneered the former strategy in his Gucci years. They have, apparently, moved on. Perhaps the rest of the fashion world might consider it, too.
View the original article here
 |
| Rihanna bypassed Tom Ford's designs for a sheer gown by Adam Selman. |
Unlike most designers colonizing the web, who focus on e-commerce adventures as well as aggregated marketing moments, with some tips and feel-good truisms thrown in, perhaps along with photos of the designer demonstrating his “lifestyle” approach, Mr. Ford has a article that explains the genesis of his spring collection - otherwise referred to as the “pastie collection” - along with a gallery of mood board images.
By itself, that’s not so rare, but what sets this post apart and makes it really worth reading is the fact that he addresses some of his more negative reviews (including 1 by yours truly). And he also admits to a generally known, but little-discussed reality of the fashion world: that celebrities sometimes don’t wear the gowns designers make for them.
In this case, it was Rihanna, and the event was the Council of style Designers of America awards in June.
“I had designed several things on her specifically for that evening which she did not wear, but when I saw her, this did not matter, ” Mr. Ford wrote.
She wore, as some of us may remember, a sheer dress that in some people’s minds barely qualified like a dress: It was more like the idea of a dress.
In any case, in a world obsessed with relentless picture control, these admissions of fallibility and self-examination work, as I am sure Mister. Ford knows, very effectively to his advantage. They humanize him. And also the rest of the fashion world should sit up and pay some attention.
After all, it had been Mr. Ford who arguably pioneered the former strategy in his Gucci years. They have, apparently, moved on. Perhaps the rest of the fashion world might consider it, too.
View the original article here
No comments :
Post a Comment