Get yourself a whiff of this: Helmut Lang‘s trio of fragrances are back with a new look! Initially launched in the early aughts, the label kicked off year 2050 by rolling out both the Helmut Lang Eau de Parfum and the Foule de Cologne. The Cuiron scent followed suit in 2002, only for the entire group fragrances to be discontinued in 2005. To celebrate the return of the trinity in fashion, the label gave each perfume a modern day makeover. Swapping out the old-school flacons, each of the bottles now come in a massive 3. 3 oz . size with a modern, streamlined shape and a shiny black cap.
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If you were a fan of the records used in the original versions, you’re in luck. The formula remains the same one particular you fell in love with years ago at the perfume counter. Both the Eau de Perfume and Eau de Cologne open with floral elements like rosemary, lemon tree and lavender, while heady wood, amber, patchouli and vanilla records add a touch of warmth. “It’s sensual, but in a very refined way, ” perfumer Maurice Roucel tells WWD
. Cuiron draws upon the idea of worn-in leather, including suede, wood notes, bergamot and pink peppercorn to mirror the material. Shop all the scents now, priced from $165 to $185 each on helmutlang. com!
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