Erin Kleinberg on Her New Collection That You’ll Want to Live in

AUGUST 5, 2014 @ 1:02 PM

BY: DANA AVIDAN-COHN

Getting peered into more than 400 of the most fashionable closets in existence, Erin Kleinberg, the actual ultra-cool co-founder of The Coveteur, knows a thing or two about what a girl really needs to curate a perfect wardrobe. “My most relevant takeaway was that women want to live edited. They would like to look at their closet and have it feel manageable, ” says Kleinberg (above).

This notion inspired Kleinberg to step back from Coveteur-ing to focus her interest on another project. She knew that women valued their ultra-expensive purchases probably the most but those weren’t necessarily what got the most play in their real life. “Without fail, these ladies always ripped off their photo shoot clothes and grabbed which perfectly worn in grey cashmere V-neck or that loose uber-cool-casual cardi and jeans. I love that, ” she tell us.

Isabel Asha Penzlien

All those, wearables, are the foundation for the Erin Kleinberg collection, which relaunched for autumn/winter ’14. “The vibe is very laid back, easy going. I think the EK girl will pay attention to fashion, but it doesn’t dictate her life, ” says Kleinberg.

In this way a super-hybrid of Parisian street style and downtown New York City-think reduce tees, cozy sweaters, easy dresses, and jackets. “I love when everything is just raw, natural, and unpolished, ” she adds.


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