Alexander Wang's First Fragrance for Balenciaga Is Finally Here!

OCTOBER 7, 2014 @ 1:15 PM

BY: GRACE LEE

From the time his arrival at Balenciaga in 2012, creative director Alexander Wang has become toying with the formulation of a fresh new fragrance for the iconic label. Cool ladies everywhere can now rejoice, because B. Balenciaga, or “bee-dot” for short, is usually finally available (Neiman Marcus, $110/1. 7 fl. oz . ). Infused using earthy notes of violet green leaves, edamame, and a dash of prosperous cashmeran wood, the scent “reflects a casual elegance that’s not too important, ” Wang tells InStyle.

The fragrance is meant “to convey a timeless heart, but with modern notes that could be triggered in different layers upon wear, ” Wang says. “One of my favorite flowers is Lily of the Valley. It’s subtle and feminine, but powerful in scent. ” To complement the floral element, “we wanted to infuse a masculine, deeper touch, so we introduced cashmeran woods, ” he adds. “I love the cleanliness of green notes and the surprising portion of edamame. ”

Monica Schipper/Getty Images

As for the fragrance’s spot-on name, Wang affirms that it just made sense. The letter B “is straightforward and immediate, ” he says. “It can signify many things, depending on the wearer-but naturally, it’s the primary letter of Balenciaga. ”


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