Wednesday, September 10, 2014

Mac Conner Was One Of The Real 'Mad Men,' And His 1950's Ad Art Is On View Now

Thanks in large part to Matthew Weiner and his penchant for the 1960s, the glorious graphic design of post-war America has been resurrected. "Mad Men" consistently features the sleek imagery and retro typography that reigned supreme in the advertisement world decades ago, mimicking a crisp, handmade aesthetic nearly lost to our age of digital, hyperreal ads. The television show even hired classic illustrator Brian Sanders, who, at 75-years-old, created the perfect, era-specific portrait of Don Draper.



Sanders isn't the only Mad Man still showcasing the Rockwellian idealism endemic to American design in the fifties and sixties, though. Enter: Mac Conner.

conner

Illustration for "How Do You Love Me" in Woman's Home Companion, August 1950. Gouache on illustration board. © Mac Conner. Courtesy of the artist.
The Museum of the City of New York is presenting the works of another post-war graphic icon -- McCauley (“Mac”) Conner. Born 100 years ago, the Saturday Evening Post veteran drew ads for United Airlines, the U.S. Army, and General Motors, while making imagery for the old iterations of Cosmopolitan and Good Housekeeping. Seventy of his original artworks are on view at MCNY, along with photos, sketches and prints that delve into the artist's process. Add some cigarette smoke, skinny ties and a glass of scotch, and you're practically time traveling.
The hand-painted works certainly portray a time similar to Weiner's "Mad Men" universe, when women seemed to -- quite literally -- only look up to men, and the world was depicted as a much, well, whiter
place than it actually was. Many of Conner's works date back to the early 1950s, well before Civil Rights Movement. And like much of the ads of the 1960s, focus on decadence, nuclear families and obtuse sexuality.
Yet the craftsmanship, free of photoshopped models and impossible special effects, harkens back to a more reverent period of design. The viewer can pinpoint each individual brushstroke, while each color seems to reflect a truly unique pigment. A bit of intrigue seeps into his more cinematic imagery, recreating climactic moments from fictional murder mysteries or meet-cutes.
"Mac Conner: A New York Life" will show at MCNY until January 19, 2015, bringing the commercial beauty of yesteryear to the audience of NYC for four months in total. If you can't make it to Manhattan before the deadline, here's a preview of the show below.



"Let's Take a Trip Up the Nile" in This Week Magazine, November 5, 1950. Gouache and graphite on illustration board. © Mac Conner. Courtesy of the artist.



Illustration for "Don't Be Like Me" in Collier's, September 8, 1953. Gouache on illustration board. © Mac Conner. Courtesy of the artist.



Illustration for "Strictly Respectable" in Redbook, August 1953. Gouache on illustration board. © Mac Conner. Courtesy of the artist.



Illustration for "Killer in the Club Car" in This Week Magazine, November 14, 1954. Ink and acetate on illustration board. © Mac Conner. Courtesy of the artist.



Illustration for "Where's Mary Smith?" in Good Housekeeping, June 1950. Gouache and gesso on masonite. © Mac Conner. Courtesy of the artist.



Illustration for "All The Good Guys Died" in Cosmopolitan, January 1951. Gouache on paper on illustration board. © Mac Conner. Courtesy of the artist.



Illustration for "Hold On Tight" in Redbook, March 1958. Gouache on illustration board. © Mac Conner. Courtesy of the artist.



Illustration for "We Won't Be Any Trouble" in Collier's, November 13, 1953. Gouache on illustration board. © Mac Conner. Courtesy of the artist.



Illustration for "There's Death For Remembrance" in This Week magazine, November 13, 1953. Gouache and ink on illustration board. © Mac Conner. Courtesy of the artist.



Illustration for "The Girl Who Was Crazy About Jimmy Durante" in Woman's Day, September 1953. Gouache and ink on illustration board. © Mac Conner. Courtesy of the artist.



Illustration for "The Trouble With Love" in Good Housekeeping, August 1952. Gouache on illustration board. © Mac Conner. Courtesy of the artist.


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